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Project Sparx was conceived after observing a trend: Entrepreneurs and new ventures have compelling ideas but many don't have the experience, knowledge, and capabilities to turn their ambition into market reality. This is echoed by VCs and angel investors frequently, "Interesting idea, but they don't have what it takes to (fill in the blank)." Often times the leaders, teams, and ideas need a spark to get the engine running, to get the fire started. Every inferno starts with a spark. Thus, our mission, to provide the essential sparx (plural, with an X factor) to enable a project to achieve its potential.

Mission and Values Driven



Partner with clients to achieve their business potential and optimize their limited resources (time, people, money).



Customer at the center

Teamwork in all we do

Passion for innovation and purpose

Adaptability to listen, learn, apply

Integrity to do it right with accountability

Respect for clients, partners, and competitors. 

Partnership Approach

Project Sparx realizes teamwork and true partnership provides a multiplier effect. We engage with clients as partners, fully vested in the final outcome. 


To optimize client value, we tap our own partners in our vast network of experts in fields of marketing, PR, social media, operations, logistics, retail, distribution, strategy, and sales. If your business requires other specialties, chances are we have contacts for you. 

President and Founder

Chuck Frizelle has spent a career building, innovating and monetizing software, hardware, and services. He has guided ventures in consumer tech, media, sports tech, wearables, fitness & wellness, entertainment, and gaming while at Microsoft, Plantronics, and Jawbone. He spearheaded new businesses: Coros Wearables, Xbox Live new media, Plantronics gaming, Jawbone corporate wellness, Xbox fitness, game franchises, and online services. He has served as President, GM, Business Unit Leader, Executive Producer, and Director. He received an engineering degree at Northwestern University and MBA at UC Berkeley, and served as a U.S. Navy pilot.

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